Jill I Chin Sung (BA) Design for Branded Space Self initiated project??? Being a person that always overthinks, to finally decide on a topic for this SIP was hard. After a long time of over thinking about what I’m interested in and what kind of outcome would be feasible. I’ve decided to work on a project that is built on my interest in food and my study in space design. Restaurant design and experiential eating is the outcome of combination between food and space. However during my research for idea development I came across an annual report about future food from Bompas and Parr. By reading about what the future of food can be and the trend which leads to the future, I realized that food culture is moving at a fast paced environment just like there's a new Apple technology every year. It made me rethink my perspective on restaurant design and what my project can be. Which is why I have proposed to produce a spatial environment which reflects the current and future of food, restaurants and dining. In order to produce an outcome based on food I first research on any topics of circular economy, food poverty, Fair Trade, and food trends. I think this is the part where I began to understand the food world around me. It is not just the obvious of what is in my supermarket and the youtube cooking channel I watch, but digging deeper to who's producing the food as well as analysing and reflecting the people who consume these food. Then I move my research to spatial design in a food related setting such as restaurants, bars, and market design. A book called EAT OUT! from Gestalten has helped me understand the basic connection between food and space. “...the diner swallows food and the dining room swallows the dinner.” Looking into examples of restaurants that are designed based on the food and the people who are coming into the space showcase the intangible connection of food, people, and world. While in search for examples of work that has any relation to food and space I continue to wonder if I can ever make sense of the space around me and if I can find a conclusion to my research. However looking at An exploration of self initiated Graphic Design, I was drawn to the work of Daniel Eatock. The way he explores a daily interest is ongoing and engaging, for some of his projects he collects images from different people in the process of defining an item. Such as one of his projects, Empty Drinking Glasses, where he collects various glass packaging and redefines them by drinking glasses. By looking at this artist’s work I realized that the method and process of researching can reveal a new definition of the topic. Perhaps the outcome of my project doesn’t always have to end up as a singular piece, like my final conclusion about sustainable future food. But instead it can be a variety of conclusions and aspects about what future food can be like. Figure 1. Empty Drinking Glasses/ Daniel Eatock/ 2009-ongoing Being a branded space designer is a new category of work in many industries, and the definition of what space is can be even more vague than before. When I look for works of installation or spatial design there is no single way of how a work is produced and what are the skills needed. Each outcome of the spatial design is based on the environment, people and designer. And that is why I think the ability to have one’s voices and perspective be heard and seen as a self agency can promote a wider understanding of how we want to shape our world. Figure 2. Refuge for Resurgence, Biennale Architettura, La Biennale di Venezia, 2021. Photograph by Giorgio Lazzaro.
An installation Refuge for Resurgence by Superflux Anab Jain (Indian/British, b.1976) and Jon Ardern (UK, b.1978) of Superflux (UK, est.2009) in collaboration with Sebastian Tiew (Malaysian, b.1994). This installation shows how we can use spatial form to convey a message about our future. In this table setting environment it uses plates, utensils, and scenic views to narrate what human and animal living coherently could be like. Although I’m not sure what my future ambition is, I know that there is a future in food and space design. Because it plays an important part of human’s culture. The idea of enhancing food experience and using dining space to convey a message is the trend and attention people are looking for in the world until now. As we look for a more sensory experience in eating as well as placing a definition for everything that we do, the study of food relation to space will be recognized as more than just part of our life and culture. As with everything, once you take the time to dig into the multi perspective of a matter there will always be a statement that can be made and a topic to initiate conversation. Bibliography Eatock.com. 2022. Empty Drinking Glasses : Daniel Eatock. [online] Available at: <https://eatock.com/collections/empty-drinking-glasses/> [Accessed 14 March 2022] Klanten, R., Ehmann, S. and Moreno, S., 2010. Eat out! Restaurant Design and Food Experience. Berlin: Gestalten. Superflux. 2022. Refuge for Resurgence - Superflux. [online] Available at: <https://superflux.in/index.php/work/refuge-for-resurgence/#> [Accessed 14 March 2022]. Image Figure 1. Eatock.com. 2022. Empty Drinking Glasses : Daniel Eatock. [online] Available at: <https://eatock.com/collections/empty-drinking-glasses/> [Accessed 14 March 2022]. Figure 2. Superflux. 2022. Refuge for Resurgence - Superflux. [online] Available at: <https://superflux.in/index.php/work/refuge-for-resurgence/#> [Accessed 14 March 2022].
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