Access to information is still quite restricted, maybe not in the sense of finding resources but in a way that finding data that is comprehensible to everyone is harder to observe. My initial self-initiated project was very different to my proposal. I was aiming to design a new brand of silk scarves but after doing my internship in a fashion PR and communication agency, I saw with my own eyes the amount of unnecessary production of goods. Sustainability is something that I was already conscious about, ethical production and low carbon emissions would have been primary values to the brand but in the end I think there is no need for another brand though it would have been sustainable. Not going forward with my idea was a reflective journey on our actions and how we inform ourselves. My proposal suggests an exposure of the flora and fauna, to deliver (fun) facts on it, fashion being one of the polluting industry and directly affecting the biodiversity and ecosystem it was an obvious choice to create content that would be accessible to a wide audience from different background, age, ethnicity, country, etc. It is important that my audience is large and that my sip reaches out to as many as possible to spread the importance of each living being, plants and animals. Batequila, a project I made in second year, is a great reference for myself. Not only did I discover many extinct species but found out that bats were essential to tequila production. One extinction can cause disruption in our daily life. There is a significant lack of information shared on the subject, yes there is climate protest but how do you want the society to be conscious if they aren’t facing the potential consequences on their daily lives. There could be a real consciousness on the importance of an ecosystem by showing them what they could miss as individuals not as a society. Instagram is a great platform to share this content, there is about everyone on the platforms younger and older generation and it’s a simple step to have content appearing on your feed. Hugo Décrypte, is a journalist and influence specialized on delivering daily news on instagram, he also extended his content on various support such as youtube, TikTok and podcasts platforms. It’s quite clear that his audience is varied; the ones following on the various platforms are all different profiles. The ones following on his instagram are not the same ones as on youtube. On the streaming platform, youtube, you need to go and look for the info, that audience is willing and intentionally wanting to listen to his daily news; On the social media, instagram, the audience is interested but does not necessarily want to make the effort go and look for his daily content, they may even skip it. Here I brought up an important concern, yes they follow you but do they actually read it? It issomething I’m conscious about and really hope the audience will take the time to inform themselves. The previous case study is based on daily rhythm, unfortunately that will be realistically not possible for me to achieve. I will be looking at an instagram account such as still here still life who are posting weekly still life drawing challenges. Another significant aspect of the account is the interaction with their audience they are engaging every week. Later on in my project, if there is a small audience growing, I would like to engage them, I think it is primordial. To end my thinking process, I would like to talk about the name of my project, “Scotch why are you a dog?”. It refers to a little girl who approached me asking for my dog’s name and then addressed herself directly to scotch asking her why she was a dog. We don’t wonder enough anymore. Elisa Jonckheere
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
February 2023
Categories |