Freya Wilson, Graphic Branding & Identity Agency. Noun, pronounced ay-juhn-see. Referring to the capacity a person must have to be able to make their own decisions. Agency. A secret agent: a spy acting alone to uncover secret information. Agency. An agent: a person who acts on behalf of another person or group. Agency is active, agency is independent, agency takes initiative. New agency is acquired through experience, confidence and consideration. But above all, new agency is earned from a leap of faith, unsure that you will fall to the ground dismangled or suddenly catch your feet and run. A self-initiated project, in the words of Jessica Walsh, art director, designer and illustrator allows you to “exercise your creativity, experiment with techniques and show the world what you’re capable of making”. Projects like her ‘40 Days of Dating’, or founding ‘Ladies Wine & Design’ enable Walsh to fall back in love with her craft, and to equally excite others too. It can be as fulfilling as it can be fruitful. My self-initiated project, designing a sneaker resell brand identity and social calendar, currently feels less like a labour of love, and more laborious. This is because it covers areas that I lack confidence in, that I know I have to work on and want to. I do not like to dwell in the areas I have little confidence in. Yet it is true that we don’t grow when things are easy, we grow when we face challenges. This growth will bloom by building my confidence, creating this ‘new agency’, and cementing my career prospects - not only for the sake of my portfolio but also my self-esteem. I have been slowly chipping away at my imposter syndrome throughout the year and feel that this feeling of independence and knowledge that I can design would chip away a hearty chunk. I am currently sitting cross legged within the discomfort zone, but luckily this is a place I have become very familiar with within my DPS year. It is a second home. This project will take me on the journey through the design process from ideation, to creation and refinement, a process I have not undergone the whole way through since my new professional knowledge from my experience interning. I am excited to put my new knowledge to the test, but know that there is still as much that I do not know as there is that I do. I plan to interweave different aspects that I have particularly enjoyed during placements, such as copywriting, PR and social media, into my project, playing on these strengths to create a more well-rounded end solution. This Self-initiated project affords me time to dedicate to the brand guidelines as well as explore new mediums mentioned within the workplace, that I am eager to learn more about. Allowing me to tailor the contents of my portfolio to my particular strengths and areas of interest, and possibly act as a springboard to my final year project.
As Scottish illustrator and big SIP advocator Johanna Basford bluntly puts it “the stuff you don’t get paid for, leads to the stuff you do” claiming that “self-initiated work is (her) most powerful marketing tool”. New agency today, my own agency one day.
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