![]() Gaby Kozlowska Graphics Branding & Identity Besides spending a large chunk of time while on the DPS for self-discovery; professional growth; and building an online presence for myself, I also had an amazing time working with fantastic creatives and taking on briefs and projects, some having real outcomes. At the very beginning, I was set on taking on as many internships as possible (as it turns out, it’s harder than it looks) because they would give me a structure and set activity. However, more time went by, and I didn’t feel the need to apply for so many. Around January/February of 2020, I was not able to apply for anything, my schedule was too jam-packed. I was extremely lucky to be one of the branding students responsible for creating an identity for the 2020 degree show pop-up shop, which would have launched during the degree show. The pop-up’s main function was to sell and promote the work done by that graduates of that year. Alongside myself, working on this project were two other amazing illustration students, who were also on DPS. We joined forces and started to create different creative outputs. Our idea was to colour coordinate the courses using the UAL colours and branding and use them [the colours] to navigate the viewers around the show. Sadly, due to the COVID-19 outbreak, the degree show was suspended and we not sure when it will be taking place. This was definitely discouraging, but we are still in touch and will definitely create this branding for the future show if possible. The project, even though not fully successful, gave me the opportunity to work on a live project and collaborate with other students. It was a great experience and hopefully we will be able to execute our ideas in the future. One of the more successful opportunities was the D&AD New Blood Awards, which I have always wanted to participate. This year’s briefs were very diverse, but the one that stood out to me was from LEGO. I decided to work alone, and it definitely allowed me to take more risks and stick to my ideas. My focus was on young people aged 13 to 18, those who’s initial interest in the brand would have decreased over the years. The famous LEGO tagline: “Rebuild the World”, was crucial to my work. This project went through a long drafting phase before I reached its final outcome, but once it did, it was stronger than expected. My take on this project was to create a LEGO teaching tool under a sub brand name LEGO: Release. I wanted it to allow students to actively show and talk about their feelings through the use of colour. Additionally, I wanted it to encourage a conversation regarding mental health in a classroom environment. From personal experience, I know it is not always easy to talk about our mental wellbeing, especially during puberty, but colours can be a great first step. I’ve used colour theory to represent the emotions accordingly and I believe a tool like this will help young people eek help. In the end, I also submitted this project for the Creative Conscience Awards 2020 under the mental health brief, because I truly think it has the potential to make a difference.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
February 2023
Categories |