Artificial Intelligence: Anti or Pro design? The role of AI, during and post a covid world1/31/2023 Carolina Fernandes Graphic Branding and Identity 1/2/2023 Movements related to the concept of ‘Anti’ have come after intense periods in history, usually post war, as a response to something, challenging conventions and ideals at their time. They often came with a collective on revolutionary inventions. As 2022 unfolded, humanity was a testimony to a panoply of historical events, most with negative and heavy connotations and true impact in communities, nations. From the infamous year of 2020 and the covid-19 pandemic, to the regression of women’s rights with the assassination of Mahsa Amini, to the invasion of Ukraine, to the passing of Queen Elizabeth the II, to the world cup being hosted in a country where lgbtq+ rights are not protected: these are all events that marked the last few years. Designers are now confronted with the rapid growth of Artificial Intelligence - a tool that can make or break the industry in the upcoming years. I aim to analyse the role of Artificial Intelligence and its polemic relation to Anti-design, positioning it in a during and post a covid world. I’ll be speculating what this means for the future of the world in a post-pandemic context regarding design going forward. Take Expressionism and Dada movements: both emerging in a post WWI context, presenting distorted notions, reimagining a new world without much logic or reason. Simultaneously, this was the time Einstein published the Theory of Relativity, Edison demonstrated the first talking motion picture, and the first automobile electrical ignition system was invented- all changing the course of everyday life for many. During the beginning of covid, most of us were isolated (physically and emotionally). During this time, we observed an increase of interactive technologies, helping fill the lack of interaction and communication. AI and VR were at its peak growth wise, having now progressed as being considered a design trend for 2023. Much like Anti-design, AI has made us consider our roles and future. Anti-design was known for dismissing standard design principles, like symmetry, function, legibility - it challenged the conventional in an almost brutal way. Likewise, Artificial Intelligence is majorly discussed as something that will take designers jobs. Midjourney is an AI software that creates imagery. I tried to make several experiments and concluded that a lot of images. Some did create immersive worlds but didn’t quite reach the level of intricacy of human-produced ones. At the same time, I found this a great tool for anyone transforming an idea into a visual, for a film background or storyboard. That software pushes your imagination and supports it by presenting different solutions at the speed of thinking of ideas. In this case, I was able to confirm first hand that AI proved to be helpful to the creative process, yet it didn’t quite reach a human level at that time. Just a few months later, the quality of the images became impressive. It is hard to predict if Artificial intelligence can break the role of creatives. It exists as anti-design for those not in favour. It might facilitate designers' jobs, just like the inventions coexisting with the post-war period, as described in a recent article from It’s Nice That: ‘If these tools are applied to creative work in the right way, they can help creatives improve their practices and, ultimately, the world.’ (Angelo, 2023) The world and the creative industry is constantly growing, and new tools will arise in coexistence with periods such as a post covid world. AI proved to be positive during isolation for many worldwide, so perhaps AI is on the positive side of the spectrum of new disruptive inventions, like the dada movement and anti-design was at their time. In the short term AI might take a few jobs, but maybe it will create new ones and make our lives easier by facilitating the way those jobs and the current jobs are executed. Bibliography And Agency (2022) Anti-design. Available at: https://and-agency.com/nl/blog/anti-design (Accessed: 17 January 2023). Barbican (2022) Postwar Modern. Available at: https://www.barbican.org.uk/whats-on/2022/event/postwar-modern-new-art-in-britain-1945-1965 (Accessed: 26 January 2023). Brody, N. (2010) Neville Brody: Anti-design Festival Manifesto. Available at: https://designmanifestos.org/neville-brody-anti-design-festival-manifesto/ (Accessed: 17 January 2023). Dal Bello, R. (2020) Citizen First, Designer Second. First Edition. United Kingdom: Counter-Print. Design after capitalism (Unknown) Anti-design. Available at: https://designaftercapitalism.org/anti-design (Accessed: 16 January). Losasso, M. (2022) The return of the 90s website. Available at: https://whynow.co.uk/read/anti-design-the-return-of-the-90s-website (Accessed:17 January 2023). Martinique, E. (2016) Anti-Design Movement - Aestheticism of the Modern Era. Available at: https://www.widewalls.ch/magazine/anti-design-italian-movement (Accessed: 17 January 2023). Moma (2022) Abstract Expressionism. Available at: https://www.moma.org/learn/moma_learning/themes/abstract-expressionism/ (Accessed: 26 January 2023). Signe Magazine (2020) Understanding post-war and contemporary art. Available at: https://signemagazine.com/artanddesign/understanding-post-war-and-contemporary-art/ (Accessed: 26 January). Tate (2023) Aftermath: Art in the wake of World War One . Available at: https://www.tate.org.uk/whats-on/tate-britain/aftermath/exhibition-guide (Accessed: 26 January 2023). Tate (2023) Nine Ways Artists responded to the First World War . Available at: https://www.tate.org.uk/whats-on/tate-britain/aftermath/nine-ways-artists-responded-first-world-war Accessed:26 January 2023). The Art story (unknown) Movements Timeline . Available at: https://www.theartstory.org/section-movements-timeline.htm Accessed: 26 January 2023). Williams, M. (2021) The Rise of Anti design. Available at: https://www.creativereview.co.uk/anti-digital-graphic-design/ (Accessed: 26 January 2023).
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