These are some factors in my opinion that contribute to anti-design, the fact that anyone can make a design using high-end platforms (like adobe) without evening learning the principles of design that works so well. Another reason could be that designers become bored with rules after years of training and begin to resell again the Industry standards and attractions. With the use of internet and over crowded space of design, the younger generation scope to exploit the ‘unexpected’ through design (anti-design). Recent social events have played a part in this anti-design movement, the world is completely different from years ago, with feeling changes in society, an example of this is Climate Change. Designers of all fields have a responsibility to contribute to helping the climate change crisis in some way. The coronavirus pandemic has reshaped how we think about product packaging, as a graphic design discipline.
To cut the damaging effects of Single-Use Plastic on the environment foe example the edible water bubbles to replace plastic bottles, are created by encasing a blob of drinking water within an edible membrane made from a natural seaweed extract with nothing going to waste. Dissolvable Packaging offers an exciting experience for customers that goes beyond the packaging, seeing as they will be consuming the packaging, however, there is no advertisement or branding becoming a part of the anti design movement. Reusable and refillable packaging examples have increased, notably over the last 18 months as brands, retailers and suppliers look at ways of tackling single-use and difficult to recycle packaging. Big food suppliers, like Asda, have implanted sustainable stores to cut even more plastic, partnering up with some of the UK’s most popular household brands, The store is designed to help shoppers reduce, reuse and recycle with ease setting up refill stations. selection of different cereals, tea bags, coffee beans, rice, pasta, shampoo, conditioners and more. However this will eliminate all the brands extension for advertising strategy, packaging plays such an important role in building brand recognition. The future of shopping at places that have adopted the idea of recycling, a way to eliminate waste before it’s even created. This comes at a cost for designers as the primary function of packaging is to protect the food inside, the main importance of food packaging design is to attract consumers. The ideal design not only conveys what the brand is, but what the brand stands for. Having a strong brand identity combined with excellent packaging can help attract consumers and help to communicate information about your product clearly and concisely. Although you’ll never need to sort through recycling, separating glass, cardboard, plastic, and metal due too the refill station concept means that the power of packaging will be eliminated. In this modern day food marketing and quality packaging designs are important to influence the decision of consumers to point of sale by being attracted by the packet, becoming part of the marketing process for a way of beating the competitions I the market, but due to the launched the push of sustainable shopping, this will leave a huge gap for branding designers in the food industry. References: Just Food. 2021. A lot to unpack – supermarkets trialling refill stations. [online] Available at: <https://www.just-food.com/features/a-lot-to-unpack-supermarkets-trialling-refill-stations/.Design = Wastefulness: ‘Waste is where design can effect the greatest change.” ‘Waste has gone from a by-product of our cravings for novelty and easy living to the defining material of our age” Chief Curator of Design Museum “Waste Age: What Can Design do?” October 2021 2021. [online] Available at: <https://corporate.asda.com/newsroom/2021/10/07/asda-opens-uks-largest-refill-store-in-york> Oxford Reference. 2021. Anti-Design. [online] Available at: <https://www.oxfordreference.com/view/10.1093/oi/authority.20110803095416737> [Accessed 6 December 2021]. designboom | architecture & design magazine. 2021. the ooho! edible water bubble gets set to replace plastic bottles. [online] Available at: <https://www.designboom.com/technology/skipping-rocks-lab-ooho-edible-water-bottle-04-12-2017/>. Johnsonbanks.co.uk. 2021. Unexpectedly everywhere | Johnson Banks. [online] Available at: <https://www.johnsonbanks.co.uk/thoughts/coping-withirrelevance> Charly Sargent
1 Comment
sarah temple
1/6/2022 08:10:01 am
Great subject for a 4th year major project and thesis - 93% of all printed matter is packaging. Charley, if innovation in Design schools does not start addressing a lack of innovation in this area - then the design industry will dissolve like the best sustainable packaging, bringing corporations down with it. Could consumer behaviour-change diminish the persuasive power of logo?
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