![]() Flora Lu - BA Illustration and Visual Media I’m Flora Lu, currently study in BA Illustration and Visual Media with the placement year of Diploma in Professional Studies. My major pathway is focus on illustration and animation, also work on some projects of moving image and Virtual Reality. Thinking through about “anti-design” The definition of anti-design is “an approach that bucks the rules of conventional design in favor of challenging experimental layouts and reacts traditional aesthetics. ” Also “the last thing that expect to use on a design project.” For a rising number of digital designer, it is the go-to aesthetic of choice, even if it is defined by its lack of aesthetic. The name of “anti-design” might sound like an aggressive stance, but in most cases anti-design is not about negativity. Some argue that it is the strongest advocate for the users and audience, seeking to create memorable experiences that both respect and challenge their intelligence as it also doesn’t replace “design” with nothing. Instead, anti-design seeks to expand what signs can be, encouraging viewers to reconsider what kind of design constitutes beauty and usability (Figure 1). Anti-design convention would be more accurate that only describe as “anti-design” by this word might be a bit of a misnomer. For something which a bit wordy to say. Anti-design is not seeking destruction, or ugliness for the sake of ugliness, but to offer an alternative to accepted design standards. What is “anti-design” for me ? As an illustrator or designer, refer to my experience anti-design may be a good thing for illustrators. We can put aside mainstream and traditional aesthetics and find our own styles without being dominated by consumerism. When I create illustrations, I never follow the style and way of “conventional design”, so I have adhere to working on hand-drawings for many years, which is meaningful to me. Put it here which just like the description of “anti-design”. Although I’m starting to create with digital and following the “conventional design”, I’m still trying to build up my own style. “Anti-design” for me, just like I added Chinese culture elements to my DPS project/Live Briefing creation. What impressed me was one previous Live Briefing Project for LEGO. I abandoned LEGO’s traditional design concept of “only beautiful and exquisite building blocks”, added the elements of storytelling Chinese history/legend with illustration books, and formed a contrast to LEGO’s previous “Chinese style” conventional design (Figure 2). This is an example of “anti-design” that I can give based on my personal experience in DPS. Anti-design communicates about our own style and brand, as creating a unique and authored experience. The value of design: Between pandemic struck in 2019 and post-epidemic As we enter the post-epidemic after three years of pandemic, it’s tempting to wonder what our life will be like once the pandemic is over. During the global pandemic, some critics reflected that “design” did not contribute very much at all to the catastrophe and a reappraisal began. How is design industry going to be affected?Before and after the pandemic, how valuable do we perceive design to be ? The pandemic has heightened the people’s awareness of what is true and what is not. They can easily tell what website or social media profile to trust based on how the visuals looks like. As simple as proper usage of fonts and colors will not escape the scrutiny. Visual design is a vital tool for communication. There are some social media pages that invest in storytelling using artistic and creative illustrations aimed at showing the brighter side of internet. Great examples of designing positively in a time of crisis include those that give hop to anxiety-ridden communities, and visual content that comforts and instructs people on what to do at a time like this. I remember after the pandemic outbreak in Britain, I stay in London for a long time of lockdown as continuing my study. The impact is huge, but creation and visual arts can appease my emotions in this uneasy period. As an illustrator, I think this creative process is valuable as communication during the pandemic, to designers and audience or whatever. “Design” definitely contribute very much at all to this catastrophe and a reappraisal began. Reference list: Levanier, J. (2022) Anti-design: The anti-rule book Redefining Digital Design - 99designs, 99designs. Johnny Levanier. Available at: https://99designs.com/blog/design-history-movements/anti-design/ (Accessed: January 30, 2023). Adams, B., Marenko, B. and Traganou, J. (2021) Design in the pandemic: Dispatches from the early months, Taylor & Francis. Barbara Adams, Betti Marenko, Jilly Traganou. Available at: https://www.tandfonline.com/doi/full/10.1080/17547075.2021.1873667 (Accessed: January 30, 2023). Lombardo, G. (2022) Imagining a post-pandemic world with three designers, Medium. DeMagSign. Available at: https://medium.com/demagsign/imagining-a-post-pandemic-world-with-three-designers-7ae3c8f30be4 (Accessed: January 30, 2023). Cab, S. (2021) The importance of visual design in the post-pandemic world, Digiters, a tech service provider in Geneva, Switzerland and around the World. Spencer Cab. Available at: https://digiters.co/founders-notes/the-importance-of-visual-design-in-the-post-pandemic-world/ (Accessed: January 30, 2023). Stringer, L. (2020) Shaping what's next: The role of design in pandemics, Work Design Magazine. Leigh Stringer. Available at: https://www.workdesign.com/2020/11/shaping-whats-next-the-role-of-design-in-pandemics/ (Accessed: January 30, 2023).
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