Filip Havlena
GMD The experiences acquired during my DPS year at LCC are the building blocks for my agency, and as a result, will shape the direction of my career. My SIP gives me a chance to partially reflect back on my DPS experience but also think ahead and consider my future plans and ambitions. I am starting to work on my SIP as my first DPS internship came to an end and another one has just commenced. Therefore, I am naturally reflecting at this point in time on all the learnings and takeaways from my past internship at Superhero Cheesecake. The internship and other professional experiences have definitely influenced my SIP or at least the decision to go in this direction, both creatively and professionally. During the internship, I have realized the importance of collaboration and understanding of key design principles. What’s more, the experience has also shaped the view of my future practice by helping me understand the importance of acting in accordance with my own beliefs. I simply have to do the work that I believe in. This goes for the work itself but also the clients I am working for. This is reflected in my SIP, for which I will be designing a visual temperature map. The map will be used to convey temperature data in an unconventional way and try to challenge the user experience of weather apps and sites. During the project, I will be exploring the different insights from my Internship. Having witnessed and participated in the process of building multiple web based projects, I will take what I have learnt and follow a similar process when creating my project. Having the opportunity to work on this self initiated project helps me understand myself as a designer and my agency as an emerging practitioner. To add on, having other practitioners around myself and being in a studio environment is a great way to steer my ambitions in the right direction. Throughout my DPS year, I was fortunate enough to be mentored by amazing practitioners. My mentor at Superhero Cheesecake was Joris van Raaij. Although having the title of a Motion Designer, he was skilled at many other things. Besides having outstanding knowledge of After Effects, he was also very knowledgeable in other areas like code, 3D and music. His multidisciplinary skill set was something that allowed him to be a valuable part of the studio and to work on different projects in different mediums. This is why choosing to step away from 3D and focus on other areas for my SIP will allow me to develop my multidisciplinary skill set in order to pursue my future ambitions of being a well rounded designer. For the second practitioner, I have decided to not refer to a specific person but to a studio as a whole. Accept & Proceed, the current studio I am interning at, has worked on a range of projects, designing packaging, branding, digital or retail space. In an industry where specializing is very common, my experience at Accept & Proceed has made me realize that I can pursue a career where I can work on a very diverse range of projects. This has cemented my decision of focusing on a different area of interest in my SIP.
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February 2023
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