Erika Gomez
As a Illustration and Visual Media student I have been able to explore and experiment with various topics and mediums. I have found my degree to be very broad at times which has led me to have a wide range of work. Animation has always been something I have been interested in learning and practising further than what my course teaches. I thought that using the SIP project and extra time I have within this DPS year would be the perfect opportunity to develop my animation skills. I knew from the start creating an animation would come with its challenges as it is a very time consuming and meticulous process. However, I knew from this process I would be able to learn new skills which I can then take further into future projects/jobs. I knew from the start of this DPS year I wanted to create an animation, this gave me focus and time to research what I wanted to create an animation on. I began to think on topics and interests of mine which I could expand. This made me think of football as it’s something I have been following since young and a sport I watch weekly. I wanted my animation to be motivational and inspirational for others showcasing the skills, support and joy the sport brings to many. Football is very male dominated from the squads, fans and club staff and in recent years the Lionesses have taken over football and brought a new audience for women's football. As I began to research women's football I noticed there was a huge lack in campaigns, artwork and videos in comparison to men's football and all visual examples of animations that I wanted to use for reference/ inspiration were for the men's tournaments. Not only is there a lack of visual examples, but there are also a lot of historical gaps with very little information of female football legends like Lily Parr who paved the way for many women and LGBTQ+ players. However, like Parr and many others' names are not mentioned nor celebrated enough. Learning about Parr showed me how little knowledge I actually have on the sport, which made me realise that this was the case for many others both within and out of the football scene. This impacted the direction of my project as it made me want to make an animation that inspires young women to get into the sport showing the strength, skills and abilities that women have just like mens football does. During the research stage I soon realised women's football was too large of a topic to cover in a short animation. I began to think of ways I could focus on a more specific target audience that I would be able to distribute my animation to. Crystal Palace is the local team of Croydon where I live. They are notoriously known for their passionate, dedicated and loyal support from their fans and the atmosphere is unlike any other club. Since I know a lot about Palace due to it being the local team, I thought it would work the best as I will be affecting my local community directly. This also worked out really well due Croydon having a huge art scene, which would allow me to distribute my animation directly to my target audience. I aim to distribute it using augmented reality using applications like Artivive to bring my animation to life using a poster. However, this will be something I need to work towards still during the summer. Currently I am still creating the animation which is taking a lot of time to create. However, from researching past animations made for football tournaments I was able to take elements from theirs to help create and design a story that would be impactful. This has really helped as I took certain elements which have allowed me to speed the process while maintaining the quality and impact of the story. This has made me work efficiently which has been key when working towards a deadline. I have done this by using different styles of drawing and focusing on sound and text to further enhance the story/animation. This project has pushed me to make independent decisions and push my ideas by creating project proposals and sending them to football clubs to try and create relationships that will get my work out there. New agency has given me this opportunity to explore this project, which has made me more passionate about women's football and is a subject I would like to continue to explore further in the future. New agency has given me this opportunity. Bibliography: -National Football Museum (2002) Lily Parr Available at: https://nationalfootballmuseum.com/halloffame/lily-parr/ (Accessed: 4th April 2024) -TNT Sports (2021) BT Sport Shorts: Jurgen Klopp Available at: https://youtu.be/TfTcPSM3veM?si=vv1DEGpNLksKXdfz (Accessed: 12th April 2024) -Artivive (2019) Artivive- The Augmented Reality Art Tool Available at: https://youtu.be/3yc3tjyAdv0?si=ZTuaFcq2HcVT4zB5 (Accessed: 10th April 2024)
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