Aidan McCormack - Illustration and Visual Media Whilst constantly working for others I found it important to sometimes attempt to take a step back and remember to work on myself more as a creative pushing the diversity of my outcomes as I continue to develop my identity as a designer. As I was learning a lot of transferable skills within my placement it was also important to put some of these into practice within my own design. I therefore designed and screen printed 50 t-shirts for my debut release of garmentsnamed the Observer T-Shirt Collection. Taking a step back and focusing on my self felt great and also gave me time to reflect on my time at my placement. ![]() Pushing to achieve a unique brand identity which would invite an audience to invest more time and attention into the release of the T-shirts I independently planned several marketing techniques which I felt would help push sales and communicate my product to a wider audience. Presenting a deeper insight into what to expect from me as a designer I began by releasing a short video sequence which teased one of the three t shirts, I felt this was successful in creating an initial insight of what was to come. I followed this up by completing my first ever give away, which I promoted using another new animation which, to win, had to be shared on your Instagram story. This resulted in the garments being exposed to a much wider audience of similar interests which ultimately lead to more sales and increased my audience. Lastly, I sent a small amount of t shirts out to various people who I felt would both represent my product well and expose it to the correct people, mainly through the sharing of photographs on social media. As I had spent previous weeks, formulating design concepts, creating digital mock-up’s, selling works to customers and promoting Laurens work on social media etc it was nice to formulate a similar process to instead promote and sell my own work for a change. It became evident that taking a step back and realigning my focus Is a key element for me as a designer and my process to enable me to move forward. Selling all t-shirts I had for sale, was very pleasing and I look forward to producing some more as I truly believe I can produce something better design wise in the future and see another collection of t-shirts sell out. I believe the animations were a great marketing technique and painted a greater story behind the t-shirt itself, therefore is something I will repeat in the future. Aswell as focusing on myself I also took time out to continue with a collaborative project I was working on alongside some of my closest childhood friends, I find something refreshing about being creative with those closest to you, especially as were all reaching a point of perfecting our skills as creatives. This collaborative, editorial project we are creating focusses on the fashion worn to navigate through diverse and unfamiliar terrain. Visiting diverse locations from the mountain tops of Wales to the busy streets of London to shoot for Issue 1 which is coming out in June of 2020 was a fun experience and was refreshing to get out of a studio and away from my computer screen for a change. After neglecting the process of painting for over a year, revisiting it was very relaxing and rewarding as I began painting from one of the photographs taken on the shoot. This reminded me to be careful and not always get lost in a fast paced digital world, as sometimes its important to take a step back, slow things down, and pick up a paint brush. Although not perfect I know this is a process I am skilled at but never give enough time, I therefore plan to attempt to dedicate more of my time to the process of painting in the future as I always love the meticulous, lengthy process and more importantly the results.
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March 2022
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