Francesca Adani Illustration and Visual Media Life as changed so much in the last weeks and it’s still hard to understand that this is the new reality I’m living in. Sometimes I find myself looking out the window and all I hear is silence, not one car around. It’s very surreal, everyone stuck in their houses and outside spring is blossoming despite everything. A month ago, I was living in Berlin and now I’m locked in my house in Italy, crazy how things change so fast. I feel like the situation we are all currently facing it’s not easy, and to be honest it has stressed me out a little. Probably because Italy has been one of the first countries to be hit very hard by this virus, and both my parents work at the hospital, so I worry about them and everybody I know. It’s hard not to think about it when that’s all people talk about, whenever I turn on the news on tv or I look at something on my phone that’s all I see. Despite everything I feel extremely lucky that I managed to finish my internship and move back home before all the countries closed their borders. I finished my internship on the 10th of march and reflecting on my time spend working in Berlin I can say that it was a great experience that allowed me to learn so much and improve not only my practical skills but also my mindset towards working in a professional environment. Working as an art director in advertising has been extremely useful for me because it is a field in which I could potentially see myself working in the future, I still don’t know yet what I want to do after finishing my studies but this internship helped think about it and see a proper future career for myself. After moving back home I wanted to take a break from everything, like a short holiday because I felt quite tired after working for 4 months. Plus moving from Germany back to Italy wasn’t easy due to the coronavirus outbreak, I had to leave the country in 2 days if I didn’t want to end up being stuck in Germany. However, going from doing something every day to not do anything at all wasn’t the best idea because I found myself stuck in a loop where I didn’t have the energy or motivation to do anything. One the hardest part for me during this situation is to stay creative and productive, I’ve felt very demotivated in the last month, I didn’t want to do anything, and I had zero ideas. I got to a point where I realised that I had to do something to bust my creativeness. So, I decided to start a new and different self-initiated project. It’s a different one from the one I had in mind a few months ago, but because of the situation, I decided it was better to take a different road. My initial idea for the SIP was to do something about UX/UI, however, it is quite a complicated topic that requires a lot of learning, and right now I feel like I should be diving into make work that I feel comfortable working on rather than rush into learning new skills since I don’t have that much time left before the submission in May. I’m still focusing on the UX/UI project obviously because it’s a topic I’m interested in, indeed I’m following an online course about coding, but I think I’ll work on that more deeply in the next months and during summer, as I will probably not be going anywhere till September. I’m very knee on learning about UX/UI and I want to take my time and not rush it. The new project I’m working on right now is about creating a series of different images for my Instagram page. I didn’t particularly like my Instagram page as it didn’t have a proper direction, I would just post all the work I did and I was doing, so it ended up looking more like a random portfolio rather than a proper page with a style. Therefore, I decided to delete all the work I had on there and take a new direction. The content that I’m creating explores my interest in art direction and image-making. I’m making different pieces that combine photographs, that I’ve taken, with digital painting, to create a sort of different realities and surrealist landscapes. Here are some examples. I like what I’m doing right because I’m combing my passion photography with digital art and I using all the skills that I have acquired in photo editing during my last internship.
I feel like my page looks way better and this project is helping me in finding my creativeness again. I think this state of mind that I’m experiencing is probably what a lot of people are going through, and especially for those working in the creative industries can be hard to find inspiration in a time like this. In my opinion one of the best ways to be productive right now with everything happening is to go back to what we enjoy doing and start from there. Work on something that you are fond of can help get you back on track to create new inspiring work. I also think another way to cope with this situation is to create work that reflects the current pandemic, I’ve seen a lot of work on the internet that pictures the fight against coronavirus to give people hope, and I think that’s a great way to express your thoughts creatively.
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March 2022
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