I had the opportunity to work with SDFF 2019 as a content manager for their digital stage platform. The Digital Stage is a platform that truly embraces the 'Fringe' aspect of the festival. A platform that engages firms, designers, students and initiates conversations around the problems we face collectively as a society. Sharing useful approaches, toolkits and discussions with the wider audience powered by the service design community. Since I have been considering studying Service Design in the near future it was a great opportunity that granted me insight and exposure to the leading industry professionals. Design in times of uncertainty SDFF is taking being fringe seriously. Posing us with the question, How do we design in times of uncertainty? The participating organisations included Humanly, Ey Seren, The Design Council, SNOOK and many more organisations. The two-day festival was a crash course in service design thinking, discussing the ongoing design solutions to some of the wicked problems we encounter. With great emphasis on the climate, technology and culture the diverse range of talks and workshops were critical in understanding a service designers role in the future economies. Driving the climate conversation 'Waste is design gone wrong', this statement is simple yet truthful, I was able to envision a future where the scope of innovation was wide and it was a solution-driven society. Unfortunately, I had to leave my utopian dream aside and return to the current issues that we face as a society. The conversations around the circular economy and its implications have become foggy. Humanly revives it as a creative challenge for which everyone can design solutions for, provoking innovation. This talk encouraged me to further look into the potential of bio-materials and how our food waste can be designed using circular economy methodology to add value to the environment, economy and society. ExperienceThis experience allowed me to understand the reach that a festival can have, it was inspiring to see diverse and determined people who turned the festival into a huge success. Service Design Fringe Festival was able to make it highly inclusive and insightful. While a lot of other design festivals tend to overlook differently abled audiences, SDFF had included organisations that work towards designing experiences and products aimed at a diverse audience. It translated into content management and curation of the blogs allowed me to gain experience in content editing. Working with the team was valuable as I experienced the process first hand and was included in decision making. One of my favourite talks was by Method, a global logic company. Talking about the future of food, how we can expect it to change rapidly. Looking at our consumption rate and the direct influence of technology, we will soon be eliminating large exports of food from all over the world. With the use of Artificial Intelligence and Machine Learning, seasonal food can be expected to grow in your basement. We have been kept in the dark about the true cost of food, this is the referring to the carbon emissions caused by the endless transport of food revealing the holistic cost of eating mangoes in the London winter. After the transparent cost reading, the audience was immediately inclined towards considering their consumption habits more thoroughly. The quote below encapsulates the vision Method has for the future of food systems, using speculative design to derive the potential of food futures and the changes in our consumption habits. "Questions about the resilience of our food sources open up critical areas of innovative exploration" Method is asking, “How can design thinking and applied technology find a solution?”
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March 2022
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