![]() Zuzanna Milancej Illustration and Visual Media 2020 has been an interesting year so far and its only the 4th month. There are a lot of negative things happening in this world right now, no doubt. However this pandemic forces us to think about how lazy and uninteresting our ways of working, publishing or spreading our designs have been so far. At least for me. So during this time I want to explore new and exciting ways to publish your work so that it can be seen by a lot more people online than in person in a fun and exciting way. The first thought I had of this was the Year 3 graduation show which has been a very controversial and touchy subject and for good reasons too. There has been a debate whether there should just be an online graduation show, postpone the actual show or do both. Living with a member of the events team at LCC and a 3rd year student I have witnessed a lot of discussions about the online show and how to proceed. Ideas ranging from wearing hazmat suits and 3d mapping the whole degree show as a virtual reality for millions to see from home to a gallery display of all the artwork online. A big factor in creating this new grad show according to me is safety of everyone involved in the production of the show as well as the bigger the better. If this show is to replace the physical event, it needs to be innovative and proceed all expectations to make it worthwhile doing. Is this going to continue even after the pandemic? Will it be so successful that it will replace the UAL degree shows for good or will it be another futile attempt to digitise the world? Looking at what the main galleries have done by creating an online gallery of all the shows and artworks shows their impressive digitalisation of all the artworks for their archive that now has been used as an online viewing event. However there is no soul to the artwork anymore. How can a sculpture that moves or is time based be photographed? There is no wow factor in looking at the amazing and thought provoking artwork as a photograph and only from 1 angle! An advantage at LCC compared to other galleries and museums is that it is totally packed with creative and innovative tutors and students from many disciplines that can come together to create something amazing compared to a team of creatives in the galleries. Hopefully, this is the time to show how special the teaching and the courses are at UAL and create one of the most inspiring digital shows. Digital publishing is also an area where my practice needs to take a turn and I need to think of many new and exciting ways to publish. Things need to be even more extraordinary and interesting than before since everyone seems to be drawing nowadays even if they have nothing to do with it professionally. Making my own work stand out against the swarms of people being bored and drawing is a task that requires a lot of my work to be finished and polished like never before and although there is time, sometimes thinking about the fact that there loads more people now doing the same thing can be frustrating to my own profession and maybe its time to give up? But no, I have spent the last 3 years convincing myself that I am good enough to be noticed and this is not the time to give up but a time to encourage people to do things like draw. They say if you cant beat them, join them and what a better way than setting an example, rather than trying to stay afloat because the 20 life boats were already taken and the ship is sinking! I believe when the pandemic ends, companies and people all over the world would have developed and explored so many new possibilities with technology that apart from physical places or events, we will have many more attributes online since it is much cheaper than, for example, a physical store. As well as this, many businesses might have to close due to the economic crash that is bound to happen do to the current circumstances and online will be a much more renown way to develop their business. Alike, I believe that UAL should start thinking about developing an online catalogue of all the graduation shows throughout the future years to not only showcase the work but also for archival purposes and an advertisement strategy. Imagine being able to virtually walk through your exhibition 20 years ago and look back on how the university developed as well as everyone’s work. A benefit for the university is being able to showcase a virtual gallery tour for future students and sponsors, showcasing what kind of work can be created through the specific courses, allowing for prospect students to really get a feel for which course they want to do. In my opinion being able to step back and take a limitation into account and develop new strategies and new ideas is beneficial for the development of creativity and new possibilities that can stay in place after this finishes to create a more open world where much more information can be obtained online using virtual and augmented reality to truly inspire and let people explore art and design in their own time and space.
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