Madeleine Lin Graphic & Media Design As DPS year comes to an end, I reflect on my journey in Studio La Plage and the ways I have learnt. At this time last year I was busy sending out internship and placement applications, I had no idea what to expect and what DPS could bring me. It has been 9 months since I joined Studio La Plage. It is a challenging yet rewarding experience, as I gradually grow into a young professional in graphic design. In my DPS proposal, one of my objectives for the year was to undertake more illustration focus projects as it is the area of design I specialise in. I was given the opportunity to do this during my placement and enhance my ability and skills in my discipline. From the experiences and projects I worked on, I learned to adapt my illustration style with brands and their requirements as each company has a very different personality, tone of voice and expectation on how the illustration communicates the content with audience. I had the opportunity to work on interesting illustration briefs for many major brands. It is crucial to gain an insight of the brand’s story and branding guidelines beforehand to ensure the work is aligned.
From working on the DPS report, I began to analyse the things I have learnt and my improvement. I have become more confident with presenting my ideas and design, as well as gained a better understanding on how to communicate with clients professionally – this will help me greatly in the future for both employment and self – employment. The main focus of My DPS year is my placement in La Plage as a junior designer. The role provides me the experience of what it is like to work professionally full time in a creative agency. I am very glad I can be in a workplace where appreciate my inputs and trust my design ability to work on many exciting live projects with major brands. This journey has been challenging at times and not always about fun creative work, but I have no doubt grown as a person, both professional and personally in the last 9 months.
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March 2022
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