Hi there! I'm Amy, a BA Design Management student here at UAL LCC. Since COVID-19 made its way into the global community, the elders have been more vulnerable than ever. With the rise of deaths amongst older people, many elderlies have distanced themselves from society to stay safe. Whereas this might be less of a problem for young adults who connect to the world through the digital world, I felt like it would be hard for the elderly to continue regular social interactions. While researching about 'older adults' and 'social interactions', I spotted a stream of articles encouraging people to spend time with their grandparents. A constant theme of these sources was that we should be spending more time with our grandparents because social interaction is necessary to maintain their standard of life. Research has shown that social isolation and loneliness in older people pose higher risks for both mental and physical conditions (Cacioppo, 2014). This project aims to encourage and facilitate grandchildren to spend more quality time with their grandparents. I decided to build the foundations of this project in my DPS year: gathering research and developing a name, logo, and branding. I will carry out this project in my final year, where I will create a series of deliverables, such as a documentary film, a series of posters, a new board game, or an app. See this Mindfulness Kit & Awareness Campaign by Jessica Yeap. Although it is not for the same target audience, it is similar to my project. It encompasses multiple deliverables (notebook, a guide, a pin) that help direct the user to do one thing: bring awareness to mindfulness. The aim of this project, to encourage and facilitate grandchildren to spend more quality time with their grandparents, was derived from the 'cycle of change'. Behavioural change takes time and requires multiple stages. According to the Transtheoretical Model of Behavioural Change by Prochaska and Clemente, grandchildren who previously have not spent time with grandparents will go through pre-contemplation, contemplation, preparation, action, and maintenance and make the final exit. The various deliverables of this project will tackle each part of the cycle, motivating one from pre-contemplation to action, then to maintenance, and ultimately making it a part of their lives. I brainstormed a name for this project by listing and combining keywords like 'Grandparents', 'Bond', 'Generations'. I decided on the name 'GRAND BOND', short for grandchildren's bond with grandparents. It also signals that this relationship between the two is essential and not something to be looked down on. The project's logo is GR&BOND, replacing '-and' with the ampersand symbol. The '&' symbol strengthens the ultimate theme of the project: bonding generations. Brainstorming page: (Samples only for a broad visual direction) The design has to be inclusive for all ages. I wanted to keep the modernness in the visuals to ensure that the project is very 'current' and relevant for grandchildren. After all, the project targets the grandchildren to act. It brings in 80-90s elements but keeps it current, just like the project's aim to bond younger adults with older people. See this project inspired by 80-90s perfume ads (Sweet Sixteen, À chacun son Parfum) The colours were inspired by the '80-'90s, reminiscent for most grandparents. Inspired by the 90s slightly muted colours and colours like hot red, the Grand Bond's primary colour is Red-orange, symbolising willpower, youth, optimism, confidence, and boldness. A constant theme of gradients, inspired by printmaking, symbolises the project's aim to 'mix' and bond two very different groups of people. See Jerry-Lee Bosmans's Printmaking challenges. A mix of sans serif and serif fonts was used to visually represent the old and new combination. The logo is GILL SANS, a popular font seen on public displays (notably the London Underground), which can be applied to versatile things in this project- from videos to product design.
Shape elements are round, organic shapes imagining the natural, smooth connection of the relationships, also parallel to the project's strategy of 'cycle of change. In terms of 'new agency', developing this SIP has allowed me to think more critically about what is relevant in this day and age. It's embarrassing to admit, but I'm guilty of not initiating enough communication with my grandparents. I developed a project that I can apply my practice, which I have expanded during my DPS year (design thinking, strategy, branding, video editing, etc.). I hope that the rich foundations of research, growth of my practices, and the brand identity that I develop this year will lead to a 'grand' final year project next year. Works Cited:
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