Ariel Tong, BA Graphic and Media Design Graphic and Internal Communication Designer at Decathlon
Since the brand is up and running, the process of deciding the product line had to be well researched and this was done through market research from existing customers. Having a small business allowed me to build a close relationship with my customers, allowing me to receive primary data directly from my customers. With this, it was easy for me to note that based on my previous sales, my most popular products are stickers and planners. From this, I made the decision to carry out a new collection of stickers alongside a new line of planners. I focused a lot of my time on the design process as I plan to maintain these new products as part of my brand's collection for quite some time. Hence, it was important for me to create something that I felt confident in. Throughout the process, I maintained customer’s involvement by having polls on social media platforms and from asking their opinions.
Being an independent small business everything fell under my responsibility and so I had to market and promote my own brand and products. I quickly learnt that I was my biggest promoter and I am the only person capable of expanding my brand’s reach. I focused a lot of my time building up my social media platform to help build a following. The artist Eva Malley has a strong social media profile as she promotes her products and business but still keeps it personal allowing her followers to build a closer connection. I’ve realised that many people purchase to support the dream and the person. The products are still important but how you present yourself and the connection you build with the people following you is what ties in the purchase.
References:
Crew, P., 2022. Poppy Crew. [online] Poppy Crew. Available at: <https://www.poppycrew.com/> [Accessed 9 March 2022]. Malley, E., 2022. Eva Malley Art. [online] Instagram.com. Available at: <https://www.instagram.com/evamalleyart/?hl=en> [Accessed 9 March 2022].
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