Belle Junput BA Graphic & Media Design While studying on DPS (Diploma in Professional Studies), I had the opportunity to work on various live briefs such as LEGO, Film Posters collaboration, DPS Illustration collaboration as well as producing my own SIP (Self-initiated Project). What is SIP? Self-initiated project allows creative designers or anyone outside the design field, the freedom to experiment and explore with their ideas and set self-initiated goals. In this blog, I will be reflecting on my own journey throughout SIP. My self-initiated project is about creating a brand identity for my family’s second Thai restaurant/takeaway business coming soon which also sells Thai food. Since the idea of a new business meant that they needed someone to create branded contents such as logo design, website, photography, menu, stickers etc.…this would be a good chance for me to use my illustration, layout skills and graphic design knowledge. The aim for this project is to be able to research on marketing strategy, bringing the design to life, what makes a successful brand and to be able to present the final outcome to a high-quality standard. As I have never done branding before, I thought that the process was going to be easy but later found that the process wasn't as smooth as I'd hoped. I realized that there was a huge sense of responsibility working on this project alone while also balancing work life, although it is achievable with enough time and effort. For the brands overall look, it is important for the design to stand out and can communicate to the audience effectively. An example of a well-known Thai brand would be Thai Airways. Thai Airways is an international airline, most people can recognize its brand by its logo, colour scheme or iconic uniform when travelling. I was inspired by this brand because of the way the design team thought about every little detail from typography to illustrations as there is a sense of Thai culture represented through the brand. ‘the purple, magenta and gold 'jumpee', which incorporated elements of traditional Thai imagery, the gold of temples and rich colours of tropical orchids and Thailand's lustrous silk.’ Inspired by this, I decided to investigate further into Thai landmarks, architecture, arts, culture, and our family history that could be used in the brand. I conducted research using the internet for references, I used online platforms such as Behance and Pinterest when creating mood boards and sketching out logos. Two examples that have helped me shape my idea would be the brandings for YAKI Izakaya and easy tiger I found on Behance. What I like about these designs is that they have included illustrations/artwork to tell the story of the brand which can also be used in other contents like uniforms or on menus. I was also inspired by local shop brands I had taken pictures of when I went on holiday in the past years. From what I could remember, I noticed that small businesses have a sense of casual, playfulness, and authentic feeling to them? in contrast to chains/franchise brands.
Through SIP, I experimented with mostly digital mediums however, I think I could have played around more with traditional materials like, collage, Lino print, screen printing, inks or watercolour. Overall, looking back on my journey I can see that I have developed as an artist and designer in terms of skill, knowledge, and confidence. Not only was I able to explore branding for the first time but I hope that one day I will be able to use this experience for projects in the future. References: Thaiairways.com. 2022. General Information | Thai Airways. [online] Available at: <https://www.thaiairways.com/en/about_thai/public_information/general_information/thai_logo.page> [Accessed 13 March 2022]. 2022. [image] Available at: <https://amberyoung.co/thai-airways-rebrand> [Accessed 13 March 2022]. Behance.net. 2022. Behance. [online] Available at: <https://www.behance.net/gallery/124241847/YAKI-Izakaya-Visual-identity?tracking_source=search_projects%7Cthai%20restaurant%20branding%20design> [Accessed 13 March 2022].
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