Anu Limbu, Graphic Branding & Identity For my self initiated project, I am creating an anonymous journaling app prototype along with branding identity. It was inspired by the character head designs which I created years back. As I did not get the chance to develop these further, I wanted to use DPS as a chance to create something out of the designs. My project combines these character designs with journaling to create a helpful and safe space. It is targeted to those who are afraid to reach out for help and just wants their own space to talk express their feelings and understand their emotions better. The project aims to encourage anyone with mental health problems who are first beginning to have mental health problems to take just one step forward to helping their mental wellbeing. The characters are created by the users to their preferences to make it personal and their own. Once the characters have been created, they come with a set of emoticons that users can use on their journals and posts etc. Characters act as a friend who records the users’ daily emotions and encourage a vision board of goals, self-care, schedules, action plan etc. Although the app is made for journaling, users are also able to join peer support groups and read real stories and post their own when comfortable. I have concluded these features after gathering survey results and online research of articles, books, and blogs.
As a branding and identity student, creating a helpful app while combining illustrations would be a great interest of mine to explore and study further on how I can convey my approach to mental health through design. Although a small project, it is a great learning journey for me to learn and develop new skills to advantage my future projects. Studying projects and artists such as JanSport campaigns and Illustrator Worry Like, I aim to create a piece that can help and soothe my target audience while lifting their unspoken weight off their shoulders. With the interest of going into branding and marketing, this project will help me study and understand creating branding suitable for the targeted audience, their needs and what the brand can do to support their needs.
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March 2022
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